Precourt and his family, who made household bleach in the garage of their Los Angeles home. And that is the problem with the factory, which also manufactures dish and laundry detergents, fabric softener, ammonia and plastic bottles, she said. Our study to this point indicates that it would not. A pipeline ruptured at the factory in February, , and caused a chlorine gas leak. A nearby elementary school had to be evacuated and about 70 people were sent to the hospital. Alex Sweeten, president of United Auto Workers, Local , said Dial has closed several Purex factories since it purchased the Purex consumer products division in March, We noticed that it has a strong medicinal scent, which is unsurprising since there are no perfumes to mask the natural odors of its ingredients.
Luckily, that smell does not transfer onto laundry. That might be a detriment if you're trying to eliminate an odor from your laundry, but for consumers with sensitivities to dyes and perfumes, this detergent remains a popular choice.
We've tested a few perfume-free detergents that barely cleaned better than no detergent at all, and All is leagues better. On the pricing front, All is in the clear: A roundup of various retailers brings up an average price of around 25 cents per load. That's not bad considering this detergent is meant for a more niche market. Gain is best known for its fresh scent. However, it came in dead last in stain removal in our tests, leaving behind a full 16 percent more visible stains than Persil.
Yes, pretreating can help stubborn stains, and we agree that smelling good is important—but we just can't get behind a detergent that doesn't remove everyday grime. At an average cost of 14 cents a load, Gain won't even save you that much money over its competition. Facebook Twitter Email. The 5 best laundry detergents you can buy. Jonathan Chan Reviewed. Get the latest deals, news and reviews from Reviewed. Should we go with a liquid or powder, and what color? Which fragrance should we choose?
What should we call it, and how should the label read? Those are some of the questions the Scottsdale staff of Henkel wrestled with, and continue to ponder, as the parent company undertakes a major product launch in North America.
It's not like the company had to reinvent the wheel on this one — its Persil laundry detergent has been around since and ranks as a top brand in many countries. It's Henkel's flagship global product. But adapting Persil to the U. The company's chemical engineers, market researchers and others had to think through a lot of pesky details. Even the stains that trouble consumers vary around the globe, which means the company had to optimize the formula for Americans.
Andreas Hartleb, senior vice president and general manager of Henkel's laundry and home-care product group in Scottsdale, said that in France, for example, a top detergent needs to get out red wine stains, which are common. In Greece and Italy, cleaning often focuses around olive-oil issues, while in South Korea, the national dish of kimchi causes much soiled laundry. In many Asian countries, tea is also a major culprit, Hartleb said.
In the U. Bottle design and labeling also can have a major impact with consumers. Even the name can be tricky, though American consumers said they found "Persil" to be neutral, said Caroline LaBarre, Henkel's director of marketing for laundry care in Scottsdale.
And there are many other little details. For instance, Americans generally aren't accustomed to clear laundry bottles, LaBarre said. But focus-group testing found that this was an attractive feature for many consumers, allowing people to see what the product looks like.
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